{"id":10092,"date":"2013-12-28T00:00:00","date_gmt":"2013-12-27T22:00:00","guid":{"rendered":"https:\/\/www.editurauniversitaria.ro\/?post_type=product&p=10092"},"modified":"2026-05-10T18:41:46","modified_gmt":"2026-05-10T15:41:46","slug":"strategia-intreprinderii-si-avantajul-concurential","status":"publish","type":"product","link":"https:\/\/www.editurauniversitaria.ro\/en\/product\/strategia-intreprinderii-si-avantajul-concurential\/","title":{"rendered":"Strategia intreprinderii si avantajul concurential"},"content":{"rendered":"

Dinamic \u015fi imprevizibil, mediul intern \u015fi extern al \u00eentreprinderilor cunoa\u015fte \u00een mod continuu muta\u0163ii profunde, complexitatea \u015fi discontinuitatea schimb\u0103rilor caracteriz\u00e2nd de o manier\u0103 evident\u0103 peisajul \u00een care evolueaz\u0103 ast\u0103zi \u00eentreprin-derile. Aceast\u0103 situa\u0163ie, marcat\u0103 \u00een plus de criza economic\u0103 declan\u015fat\u0103 \u00een 2008, este rezultatul mai multor fenomene \u015fi tendin\u0163e, adesea interconectate \u015fi constituie o provocare pentru toate \u00eentreprinderile mai mari sau mai mici. Sunt provoc\u0103ri care fac ca managerii actuali s\u0103 nu mai poat\u0103 conduce \u00een mod eficient, dac\u0103 pe l\u00e2ng\u0103 talent \u015fi experien\u0163\u0103 practic\u0103 nu dispun \u015fi de preg\u0103tire \u015ftiin\u0163ific\u0103 care s\u0103 le permit\u0103 s\u0103 elaboreze \u015fi s\u0103 pun\u0103 \u00een aplicare strategii performante capabile s\u0103 determine ob\u0163inerea avantajului concuren\u0163ial scontat.<\/p>\n

\u00cen lumina ra\u0163iunilor care au stimulat \u015fi jalonat demersul necesar elabor\u0103rii sale, prezenta lucrare \u00ee\u015fi propune s\u0103 ofere unui spectru larg de speciali\u015fti \u015fi cititori (studen\u0163i din \u00eenv\u0103\u0163\u0103m\u00e2ntul superior, factori de decizie din diferite structuri manageriale, cercet\u0103tori, etc.) un sistem teoretico metodologic \u015fi practic integrator privind strategia \u00eentreprinderii \u015fi avantajul s\u0103u concuren\u0163ial, \u0163in\u00e2nd cont de cele mai relevante experien\u0163e sintetizate de literatura de specialitate c\u00e2t \u015fi de practica mana-gerial\u0103 a \u00eentreprinderilor rom\u00e2ne\u015fti \u015fi str\u0103ine.<\/p>\n

Cuprinsul lucr\u0103rii, elaborat pe baza unui plan dinainte stabilit, acoper\u0103 o problematic\u0103 extins\u0103 cu privire la demersul formul\u0103rii \u015fi punerii \u00een aplicare a strategiei av\u00e2nd drept scop ob\u0163inerea avantajului concuren\u0163ial. Mai \u00eent\u00e2i, se fac o serie de clarific\u0103ri privind istoricul strategiei, respectiv originile sale militare \u015fi alte aspecte legate de definirea dimensiunilor strategiei \u015fi ale avantajului concuren\u0163ial.<\/p>","protected":false},"excerpt":{"rendered":"

Strategia intreprinderii si avantajul concurential<\/p>","protected":false},"featured_media":5411,"comment_status":"open","ping_status":"closed","template":"","meta":{"_price":"25.00","_stock":"0","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false},"product_brand":[],"product_cat":[122],"product_tag":[161],"product_publisher":[],"class_list":["post-10092","product","type-product","status-publish","has-post-thumbnail","product_cat-stiinte-economice-si-administrarea-afacerilor","product_tag-tudor-nistorescu","first","outofstock","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"\nStrategia intreprinderii si avantajul concurential - Editura Universitaria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.editurauniversitaria.ro\/en\/product\/strategia-intreprinderii-si-avantajul-concurential\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategia intreprinderii si avantajul concurential - Editura Universitaria\" \/>\n<meta property=\"og:description\" content=\"Strategia intreprinderii si avantajul concurential\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.editurauniversitaria.ro\/en\/product\/strategia-intreprinderii-si-avantajul-concurential\/\" \/>\n<meta property=\"og:site_name\" content=\"Editura Universitaria\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-10T15:41:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.editurauniversitaria.ro\/wp-content\/uploads\/2026\/04\/Tk5cDJAfBKD5maHLz9Uw5G2MX.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"632\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/produs\\\/strategia-intreprinderii-si-avantajul-concurential\\\/\",\"url\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/produs\\\/strategia-intreprinderii-si-avantajul-concurential\\\/\",\"name\":\"Strategia intreprinderii si avantajul concurential - Editura Universitaria\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/produs\\\/strategia-intreprinderii-si-avantajul-concurential\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/produs\\\/strategia-intreprinderii-si-avantajul-concurential\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Tk5cDJAfBKD5maHLz9Uw5G2MX.jpg\",\"datePublished\":\"2013-12-27T22:00:00+00:00\",\"dateModified\":\"2026-05-10T15:41:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/produs\\\/strategia-intreprinderii-si-avantajul-concurential\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.editurauniversitaria.ro\\\/produs\\\/strategia-intreprinderii-si-avantajul-concurential\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/produs\\\/strategia-intreprinderii-si-avantajul-concurential\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Tk5cDJAfBKD5maHLz9Uw5G2MX.jpg\",\"contentUrl\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/Tk5cDJAfBKD5maHLz9Uw5G2MX.jpg\",\"width\":632,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/produs\\\/strategia-intreprinderii-si-avantajul-concurential\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Prima pagin\u0103\",\"item\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Magazin\",\"item\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/magazin\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Strategia intreprinderii si avantajul concurential\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/#website\",\"url\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/\",\"name\":\"Editura Universitaria\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/#organization\",\"name\":\"Editura Universitaria\",\"url\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/logo.png\",\"width\":115,\"height\":91,\"caption\":\"Editura Universitaria\"},\"image\":{\"@id\":\"https:\\\/\\\/www.editurauniversitaria.ro\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Strategia intreprinderii si avantajul concurential - Editura Universitaria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.editurauniversitaria.ro\/en\/product\/strategia-intreprinderii-si-avantajul-concurential\/","og_locale":"en_US","og_type":"article","og_title":"Strategia intreprinderii si avantajul concurential - Editura Universitaria","og_description":"Strategia intreprinderii si avantajul concurential","og_url":"https:\/\/www.editurauniversitaria.ro\/en\/product\/strategia-intreprinderii-si-avantajul-concurential\/","og_site_name":"Editura Universitaria","article_modified_time":"2026-05-10T15:41:46+00:00","og_image":[{"width":632,"height":900,"url":"https:\/\/www.editurauniversitaria.ro\/wp-content\/uploads\/2026\/04\/Tk5cDJAfBKD5maHLz9Uw5G2MX.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.editurauniversitaria.ro\/produs\/strategia-intreprinderii-si-avantajul-concurential\/","url":"https:\/\/www.editurauniversitaria.ro\/produs\/strategia-intreprinderii-si-avantajul-concurential\/","name":"Strategia intreprinderii si avantajul concurential - Editura Universitaria","isPartOf":{"@id":"https:\/\/www.editurauniversitaria.ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.editurauniversitaria.ro\/produs\/strategia-intreprinderii-si-avantajul-concurential\/#primaryimage"},"image":{"@id":"https:\/\/www.editurauniversitaria.ro\/produs\/strategia-intreprinderii-si-avantajul-concurential\/#primaryimage"},"thumbnailUrl":"https:\/\/www.editurauniversitaria.ro\/wp-content\/uploads\/2026\/04\/Tk5cDJAfBKD5maHLz9Uw5G2MX.jpg","datePublished":"2013-12-27T22:00:00+00:00","dateModified":"2026-05-10T15:41:46+00:00","breadcrumb":{"@id":"https:\/\/www.editurauniversitaria.ro\/produs\/strategia-intreprinderii-si-avantajul-concurential\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.editurauniversitaria.ro\/produs\/strategia-intreprinderii-si-avantajul-concurential\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.editurauniversitaria.ro\/produs\/strategia-intreprinderii-si-avantajul-concurential\/#primaryimage","url":"https:\/\/www.editurauniversitaria.ro\/wp-content\/uploads\/2026\/04\/Tk5cDJAfBKD5maHLz9Uw5G2MX.jpg","contentUrl":"https:\/\/www.editurauniversitaria.ro\/wp-content\/uploads\/2026\/04\/Tk5cDJAfBKD5maHLz9Uw5G2MX.jpg","width":632,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/www.editurauniversitaria.ro\/produs\/strategia-intreprinderii-si-avantajul-concurential\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Prima pagin\u0103","item":"https:\/\/www.editurauniversitaria.ro\/"},{"@type":"ListItem","position":2,"name":"Magazin","item":"https:\/\/www.editurauniversitaria.ro\/magazin\/"},{"@type":"ListItem","position":3,"name":"Strategia intreprinderii si avantajul concurential"}]},{"@type":"WebSite","@id":"https:\/\/www.editurauniversitaria.ro\/#website","url":"https:\/\/www.editurauniversitaria.ro\/","name":"Universitaria Publishing House","description":"","publisher":{"@id":"https:\/\/www.editurauniversitaria.ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.editurauniversitaria.ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.editurauniversitaria.ro\/#organization","name":"Universitaria Publishing House","url":"https:\/\/www.editurauniversitaria.ro\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.editurauniversitaria.ro\/#\/schema\/logo\/image\/","url":"https:\/\/www.editurauniversitaria.ro\/wp-content\/uploads\/2026\/03\/logo.png","contentUrl":"https:\/\/www.editurauniversitaria.ro\/wp-content\/uploads\/2026\/03\/logo.png","width":115,"height":91,"caption":"Editura Universitaria"},"image":{"@id":"https:\/\/www.editurauniversitaria.ro\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.editurauniversitaria.ro\/en\/wp-json\/wp\/v2\/product\/10092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.editurauniversitaria.ro\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.editurauniversitaria.ro\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/www.editurauniversitaria.ro\/en\/wp-json\/wp\/v2\/comments?post=10092"}],"version-history":[{"count":1,"href":"https:\/\/www.editurauniversitaria.ro\/en\/wp-json\/wp\/v2\/product\/10092\/revisions"}],"predecessor-version":[{"id":10120,"href":"https:\/\/www.editurauniversitaria.ro\/en\/wp-json\/wp\/v2\/product\/10092\/revisions\/10120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.editurauniversitaria.ro\/en\/wp-json\/wp\/v2\/media\/5411"}],"wp:attachment":[{"href":"https:\/\/www.editurauniversitaria.ro\/en\/wp-json\/wp\/v2\/media?parent=10092"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.editurauniversitaria.ro\/en\/wp-json\/wp\/v2\/product_brand?post=10092"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.editurauniversitaria.ro\/en\/wp-json\/wp\/v2\/product_cat?post=10092"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.editurauniversitaria.ro\/en\/wp-json\/wp\/v2\/product_tag?post=10092"},{"taxonomy":"product_publisher","embeddable":true,"href":"https:\/\/www.editurauniversitaria.ro\/en\/wp-json\/wp\/v2\/product_publisher?post=10092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}