{"id":15116,"date":"2026-11-02T14:27:13","date_gmt":"2026-11-02T12:27:13","guid":{"rendered":"https:\/\/www.editurauniversitaria.ro\/?post_type=product&#038;p=15116"},"modified":"2026-11-10T14:56:55","modified_gmt":"2026-11-10T12:56:55","slug":"discurs-institutional-abordari-pragmalingvistice-si-critice","status":"publish","type":"product","link":"https:\/\/www.editurauniversitaria.ro\/en\/product\/discurs-institutional-abordari-pragmalingvistice-si-critice\/","title":{"rendered":"Discurs institu\u021bional &#8211; abord\u0103ri pragmalingvistice \u0219i critice"},"content":{"rendered":"<p>Lucrarea de fa\u021b\u0103, intitulat\u0103 \u201eDiscurs institu\u021bional \u2013 abord\u0103ri pragmalingvistice \u0219i critice\u201d, \u00eentreprinde o investiga\u021bie exhaustiv\u0103 asupra particularit\u0103\u021bilor comunic\u0103rii oficiale din spa\u021biul academic rom\u00e2nesc. Cadrul teoretic circumscrie delimit\u0103rile conceptuale dintre text, discurs \u0219i context, valorific\u00e2nd contribu\u021biile fundamentale ale \u0218colii Franceze, Anglo-Saxone \u0219i Americane de analiz\u0103 a discursului. Totodat\u0103, cercetarea problematizeaz\u0103 fenomenul hibridiz\u0103rii discursive \u0219i mecanismele performativit\u0103\u021bii. Aceast\u0103 baz\u0103 doctrinar\u0103 \u00ee\u0219i g\u0103se\u0219te suportul \u00een modelele clasice \u0219i contemporane ale actelor de limbaj (fundamentate de J.L. Austin, J. Searle, K. Bach \u0219i R. Harnish), decript\u00e2nd totodat\u0103 imperativele cooper\u0103rii conversa\u021bionale \u0219i ale polite\u021bii lingvistice ca vectori esen\u021biali de negociere a imaginii institu\u021bionale.<\/p>\n<p>Demersul aplicativ recurge la un design metodologic mixt, ce \u00eembin\u0103 analiza calitativ\u0103 (de con\u021binut, documentar\u0103 \u0219i contextual\u0103) cu metode cantitative de procesare statistic\u0103 computerizat\u0103 realizat\u0103 \u00een mediul SPSS. Corpusul supus analizei este constituit din planurile strategice de dezvoltare institu\u021bional\u0103 apar\u021bin\u00e2nd unui e\u0219antion reprezentativ de 13 universit\u0103\u021bi din Rom\u00e2nia.<\/p>","protected":false},"excerpt":{"rendered":"<p>Lucrarea de fa\u021b\u0103, intitulat\u0103 \u201eDiscurs institu\u021bional \u2013 abord\u0103ri pragmalingvistice \u0219i critice\u201d, \u00eentreprinde o investiga\u021bie exhaustiv\u0103 asupra particularit\u0103\u021bilor comunic\u0103rii oficiale din spa\u021biul academic rom\u00e2nesc. Cadrul teoretic circumscrie delimit\u0103rile conceptuale dintre text, [&hellip;]<\/p>\n","protected":false},"featured_media":15118,"comment_status":"open","ping_status":"closed","template":"","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false},"product_brand":[],"product_cat":[2715,128],"product_tag":[3040],"product_publisher":[],"class_list":["post-15116","product","type-product","status-publish","has-post-thumbnail","product_cat-ebook","product_cat-filologie","product_tag-claudi-raluca-stamatescu","first","instock","virtual","product-type-simple"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discurs institu\u021bional - abord\u0103ri pragmalingvistice \u0219i critice - Editura Universitaria<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.editurauniversitaria.ro\/en\/product\/discurs-institutional-abordari-pragmalingvistice-si-critice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discurs institu\u021bional - abord\u0103ri pragmalingvistice \u0219i critice - Editura Universitaria\" \/>\n<meta property=\"og:description\" content=\"Lucrarea de fa\u021b\u0103, intitulat\u0103 \u201eDiscurs institu\u021bional \u2013 abord\u0103ri pragmalingvistice \u0219i critice\u201d, \u00eentreprinde o investiga\u021bie exhaustiv\u0103 asupra particularit\u0103\u021bilor comunic\u0103rii oficiale din spa\u021biul academic rom\u00e2nesc. 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