{"id":15129,"date":"2026-11-05T15:25:02","date_gmt":"2026-11-05T13:25:02","guid":{"rendered":"https:\/\/www.editurauniversitaria.ro\/?post_type=product&#038;p=15129"},"modified":"2026-11-10T15:48:29","modified_gmt":"2026-11-10T13:48:29","slug":"management-antreprenorial-editie-revizuita-si-adaugita","status":"publish","type":"product","link":"https:\/\/www.editurauniversitaria.ro\/en\/product\/management-antreprenorial-editie-revizuita-si-adaugita\/","title":{"rendered":"Management antreprenorial  Edi\u021bie revizuit\u0103 \u0219i ad\u0103ugit\u0103"},"content":{"rendered":"<div>\u201eManagement antreprenorial\u201d, de Ilie Margareta \u0219i Ilie Constantin, este un manual academic cuprinz\u0103tor, destinat studen\u021bilor \u0219i practicienilor care studiaz\u0103 antreprenoriatul \u0219i managementul \u00eentreprinderilor mici.<\/div>\n<div>Lucrarea debuteaz\u0103 prin definirea conceptelor fundamentale ale afacerilor \u0219i antreprenoriatului, explor\u00e2nd ce anume constituie o ini\u021biativ\u0103 antreprenorial\u0103, etapele sale caracteristice \u0219i tr\u0103s\u0103turile definitorii ale antreprenorului \u2014 f\u0103c\u00e2nd apel at\u00e2t la teoreticieni clasici, precum Joseph Schumpeter, c\u00e2t \u0219i la tipologii contemporane ale antreprenorilor. \u00cen continuare, cartea abordeaz\u0103 particularit\u0103\u021bile managementului antreprenorial, delimit\u00e2ndu-l de managementul corporativ conven\u021bional \u0219i examin\u00e2nd dimensiunile \u0219i tr\u0103s\u0103turile culturale asociate antreprenorilor de ast\u0103zi, inclusiv prin prisma unei analize macroeconomice a comportamentului antreprenorial.<\/div>\n<div><\/div>\n<div>\n<p><em>Entrepreneurial Management<\/em> by Ilie Margareta and Ilie Constantin, is a comprehensive academic textbook designed for students and practitioners studying entrepreneurship and small-business management.<\/p>\n<p>The book opens by defining the foundational concepts of business and entrepreneurship, exploring what constitutes a business venture, its characteristic stages, and the defining traits of the entrepreneur \u2014 drawing on classic theorists such as Joseph Schumpeter alongside contemporary typologies of entrepreneurs. It then moves into the particularities of entrepreneurial management itself, distinguishing it from conventional corporate management and examining the dimensions and cultural traits associated with today&#8217;s entrepreneurs, including macroeconomic analysis of entrepreneurial behavior.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u201eManagement antreprenorial\u201d, de Ilie Margareta \u0219i Ilie Constantin, este un manual academic cuprinz\u0103tor, destinat studen\u021bilor \u0219i practicienilor care studiaz\u0103 antreprenoriatul \u0219i managementul \u00eentreprinderilor mici. 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