The political landscape in Romania for the last ten years proposes a discourse of re-making a tradition brutally interrupted by the dictatorships that have followed one another since 1938. Increasingly, the discourse becomes only the pretext of a well-defined rhetoric: that of the product (political, in this case) intended for a wide audience (the electorate), and the figure of the speaker gives way to professional speach-makers. Taken from the rostrum, the current political discourse acts through visual effects and slogans, and its effectiveness materializes in the electoral process and less in the deliberative one. Defining political discourse as a complex verbal act, in which a speaker exerts a persuasive action on a political assembly, and in close connection with political institutions, attention is directed to the period of construction of the modern Romanian state, until the dawn of dictatorships that will bring itself a type of discourse that leaves the deliberative area and enters that of propaganda as the only discourse of power.