Descriere
Entrepreneurial Management by Ilie Margareta and Ilie Constantin, is a comprehensive academic textbook designed for students and practitioners studying entrepreneurship and small-business management.
The book opens by defining the foundational concepts of business and entrepreneurship, exploring what constitutes a business venture, its characteristic stages, and the defining traits of the entrepreneur — drawing on classic theorists such as Joseph Schumpeter alongside contemporary typologies of entrepreneurs. It then moves into the particularities of entrepreneurial management itself, distinguishing it from conventional corporate management and examining the dimensions and cultural traits associated with today’s entrepreneurs, including macroeconomic analysis of entrepreneurial behavior.
Informații suplimentare
| Autor | Margareta ILIE |
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